Digitally Printed Cushion of a girl with her horse

For businesses, there are many things deemed essential to success. People can search long and hard for industry secrets to give them the edge. Little did they know that the biggest success tool is staring them in their face. Instead of looking elsewhere, turn your attention to your business and your brand.

Branding and personalisation are pivotal for every organisation. Your products and marketing collateral needs to be personalised and branded if you want to achieve success. Why? Because there are many benefits, it can bring, and they’ll serve your company well.

In today’s piece, I’ll teach you the power of personalisation and branding. You’ll learn how things like Citrus Rain’s bespoke printed cushions can give your business the push it needs.

Boost Brand Awareness & Exposure

The main benefit of using branded products is that they give your company more exposure. People see products that are displayed with your brand logo on it. Slowly but surely, they become more and more aware of your company. Think about it, if you see the same logo and brand name over and over, you start to be more aware of it. Citrus Rain can provide bespoke branded products for any business occasion. A lot of companies enjoy success going to business events. In this case, you need as many branded products as possible. Things like cushions, tablecloths, branded mats, etc. All of these things can help display your brand and give it maximum exposure at an event. The more people that become aware of your brand, the better.

Increase Engagement With Your Audience

Personalisation and branding give you a better chance at engaging with your audience. If you’re wearing personalised printed ties of your brand, it generates interest. People at a business event can walk by and make comments on it. They might like the ties and ask where you got it from. At which point you can say it was specially made for your business. This does two things at once. Firstly, you’ve sparked a conversation with a customer. This is the perfect way to lure them in and start discussing your business even further. Secondly, if your audience is interested in your branded products, they might be keen to purchase them! So, you increase engagement and get a chance to increase revenue.

Reach The Widest Audience Possible

It’s not just business events that can benefit from branding. Your company can use it in your office to market more effectively. Citrus Rain offers things like branded commercial blinds that you can install in your office space. What does this mean? It means that anyone walking past will now see your logo clearly displayed. Again, this helps to build brand awareness with the public. But, it also helps you reach the widest audience possible. Imagine you work in the middle of a busy city, and you have no branding outside your office. There’s no way any of the people walking around will know your company exists. This is highly common, as a lot of businesses work in shared buildings. So, you can’t stick a massive sign on the building showing your logo. Instead, you can use bespoke personalised blinds to show off your brand. It’s highly effective, and you’ll get more people interested in your business.

Personalisation Improves Customer Loyalty

While you should get bespoke products designed for your business, you can also make them personalised. What I mean by this is you can personalise them for your customers. Big named brands are doing this all the time. Think about Coca-Cola when they did that big thing with names on Coke bottles. It had instant success, as it made their products more personal to the consumer. Your company can make good use of this using various products from Citrus Rain. I already mentioned the branded clothing and accessories. Well, you can add a personal touch to scarves for your loyal customers. Or, get some printed sports towels sent out to every customer. This personal touch will mean a lot to your loyal customer base. It shows you cared about them and took the time to make things personal. Plus, you’re killing two birds with one stone. You can still have your logo on the products, so, you’re increasing brand exposure. It’s a very smart and effective way of giving your business a boost.

As you can see, personalisation and branding are great for businesses and events. If you want to see more success from your business, then get some bespoke products produced. With Citrus Rain’s state of the art digital printing, you can have various items personalised and branded with your logos.

We have made great products for

  • betfair
  • adidas
  • lego
  • lottery
  • mastercard
  • o2
  • virgin
  • london olympics
  • Rio 2016
View our Case Studies

“…Just a quick email to tell you how delighted I am with the cushions, they are absolutely beautiful. Thank you...

Ria Edmenson