London Olympics 2012 Opening Ceremony
In early 2012 we were contacted by the London Olympics 2012 Ceremonies with a brief to print a specialised dress fabric with a bespoke design. The whole project was shrouded with secrecy and no details were released or discussed until all the appropriate non-disclosures were in place.
London 2012 required 500 linear metres of specialised fabric printing with a design that would be used in the opening ceremony, a date that could not be missed and a brief that offered no margin for error.
Of course, we were ecstatic that such a high profile event had reached out to us and accepted the order with pride. Our expert team completed the project with time to spare, all the while treating it with the utmost confidentiality. Needless to say, we were in awe when we finally saw the fruits of our labour, spectacularly printed dresses, unveiled to a global viewing audience of 900 million people during the opening ceremony (estimated by Reuters).
This project posed us with quite a challenge as the fabric that required printing, a specialist warp knit sourced by the committee, was new to us. However, Citrus Rain relish a challenge and the experience of our team quickly came into play as we determined the most appropriate printing method and dyes, ensuring proper design reproduction, colour fastness and fabric finish.
The London 2012 ceremonies committee were extremely satisfied with our service and print qualities, and we were so pleased for our work to go down in history.