The launch of the all new Citrus Rain web site sees the introduction of our fresh new Citrus Rain logo as part of a new rebrand. Sadly it also marks the retirement of our current logo, one that’s consistently evolved since 2008 and we’ve been proud to display on everything – uniforms to web sites.
A company logo symbolises the company’s brand which should reflect the company’s culture and philosophy. Over the years as Citrus Rain has grown and developed its identity has also evolved and today we are no less passionate about what we do, we’re simply more focused and determined to deliver choice and flexibility to our customers in an easy manner.
Our new web site is more product focused and streamlined to offer trade clients just what they need when they need it, we’ve decluttered making our offer cleaner and more transparent than ever before. We hope this make your lives just a little bit easier.
So then our new logo, simpler, fresher and sharper than our outgoing but without severing the link completely, our old logo has served us well over the years but it’s time to change…
Let us know what you think? We’d be keen to learn your thoughts.